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about the deal.
Honest writing on structure, diligence, and the real mechanics of closing an ecommerce acquisition. No pitch decks disguised as content.
All topicsDeal StructureDiligenceMarketOperationsCapital StackTax & Legal
Latest articles
4 articles
Diligence
The 12 Metrics Every Ecommerce Buyer Should Pull Before LOI
Contribution margin by SKU, return rate by channel, supplier concentration, and eight more. Most buyers look at the wrong numbers until it's too late.
Apr 7, 2026·7 min read
Market
Q1 2026 Deal Flow Report: Multiples, Volume, and What's Moving
Ecommerce deal volume up 18% YoY. Median EBITDA multiples compressed to 3.2× on sub-$2M deals. SBA approval rate steady at 94%. Full breakdown inside.
Apr 1, 2026·5 min read
Operations
The 100-Day Playbook for New Ecommerce Operators
What to do in weeks one through twelve after wire hits. Vendor renegotiation, team retention, tech stack audit, and when to touch the ad account.
Mar 24, 2026·11 min read
Capital Stack
Seller Notes: When to Take Them, How to Structure Them
A seller note on full standby satisfies the SBA's 5% equity injection rule. A seller note on partial standby does not. The difference costs deals.
Mar 17, 2026·6 min read
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